I like to base my pricing on the value I bring to each business. I would start by charging a project to project basis so we can see if we want to work together long term and once we decide that, we would take an estimate on the value I will be bringing with my work and adjust the pricing accordingly.

Something like a sales page could take anywhere between 2 weeks to a month to complete due to research times, writing , and revisions, while something like writing emails or ads would take a couple of days to complete. When first starting out with a business, projects take longer since I spend as much time as possible researching the market, competitors, unique mechanisms, angles, pain points, etc. but as time goes on, projects will be completed quicker since the research is already done.

I'm not in the business of trying to make some fast cash, I'll only work with clients that I can A. see myself working with for years to come, and B. I know I can bring huge returns to. It's the main reason I charge based on the value that I'm able to bring in rather than a flat rate across the board. I only get paid more if I make you more.